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CEO & Founder of H22, Jada Jackson started her journey as a beauty professional at the age of 21. Proud alumnus of the University of Alabama, attending an out of state school created challenges for someone who no longer afforded the privilege of getting their hair done every two weeks. She started making wigs as a more sustainable and economical way to create that luxury for herself while she was away from home. At first wanting to sell hair, Jada created wigs for herself and then soon realized how lucrative hair extensions were. 

It wasn't until her junior year of college that she realized that she wanted to become a licensed beautician and the following spring, she enrolled in the Shelton State Community College cosmetology program in 2019. 

Having a Christian background, Jada believes that part of her ministry is to be a servant to others in the world of beauty. Today, Jada has combined her degree in business marketing and salon & spa management to create a global conglomerate: H22 as the world's leading online Christian beauty and lifestyle retailer.